Eugene Website SEO, Web Marketing Oregon
What is SEO?
Free hacker toolsSearch Engine Optimization or SEO, is the process of improving web page content and code to increase a websites organic search engine rankings. Evaluating a laundry list of parameters that may affect the sites current standing, including on-page and off page optimizations, keyword density, page rank, link building and other important factors usually does this. The goal of a well-executed Search Engine Optimization (SEO) Campaign is to create high organic rankings for a specific set of keywords phrases that are associated with popular searches in a particular vertical.
Why SEO?With over 14 Billion (with a B) searches every month, getting your website listed in a top position in search engines is becoming a priority for businesses who want to stay successful. The visibility, lead generation and promotional opportunity provided by search engine optimization (SEO) is unprecedented.
3 basic principles that govern an organic SEO campaign:
On-page SEO Optimization
On-page optimization deals with adjustments made to the actual website pages. This usually entails making changes to text, layout of the website, XHTML / CSS markup. A light, standards based, W3C compliant web design is recommended for your pages to be easily and efficiently crawled by the search engine spiders. This is the most widely understood element of Search Engine Optimization (SEO), but it only accounts for 1/5th of a website's rankings. Keyword selection and density are strategically placed throughout the code to show the search engines what your site is about.
Off-page SEO Optimization
Off-page optimization deals with adjustments made outside of your website pages. This involves increasing the quantity and quality of inbound links to your website. The goal of off-page optimization is to increase a website's exposure on the Web and get as many ethical, quality links back to your site as possible.
Keyword analysis is the process of analyzing and then selecting specific keywords based on relevance, traffic and competition. If you don’t select the right keywords, then the rest of your search engine optimization is pretty much a waste of time. The theme and text that makes up the website should reflect the keywords you select and define how the website appears to search engines and users.
Search Engine Results PageSearch Engine Optimization (SEO) for your website can be very time consuming and if not done correctly, may even cause your website more harm than good. Aside from valid code and good content a great deal of research has to be put into finding the best group of keywords for your service or product. The market can be extremely competitive, so having a Eugene SEO partner with the expertise and web savvy to get your site ranked high in SERP's has become a necessary part of any business. Simplified Computing's Eugene SEO services cover the full range of Organic Search Engine Marketing practices and conforms to ethical, white hat standards. We do not simply buy a bunch of low quality paid links, our Eugene SEO professionals actually promote your business. Whether you need on-page thematic optimization, keyword research, pay-per-click advertising or directory submissions, link building and online press releases, social media marketing or other Eugene Search Engine Marketing services, we can handle the entire scope of an aggressive internet marketing campaign.
Call Simplified Computing today, (541) 896-1349.